What is your entrance strategy?

Your photo is in the room long before your feet
cross the threshold. How are you making your entrance?

You’ve witnessed it dozens of times, the person that enters a room and
instantly commands attention. We rely on various verbal and nonverbal cues when
encountering someone in person, but how about when that encounter occurs
through a photograph? Time is of the essence here. We take a scant 40
milliseconds to size up a person from a photo. Whoa.

Like many executives, I was an early adopter of researching web bios before
meeting in person. Matching faces with names added life to emails and phone
conversations and created tangible connections with people I would eventually
meet in real life. Now here we are with a Zoom photograph often preceding our
virtual appearance and platforms like Yelp requiring a clear image of the
person responding to reviews. Your headshot matters.

This wonder woman and I created nearly two-dozen headshot ‘keepers’ recently. Ten days later, her company highlighted her achievements for International Women’s Day. She was ready with this engaging photograph, so truly her. How’s that for an entrance!

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