What is your entrance strategy?

Your photo is in the room long before your feet
cross the threshold. How are you making your entrance?

You’ve witnessed it dozens of times, the person that enters a room and
instantly commands attention. We rely on various verbal and nonverbal cues when
encountering someone in person, but how about when that encounter occurs
through a photograph? Time is of the essence here. We take a scant 40
milliseconds to size up a person from a photo. Whoa.

Like many executives, I was an early adopter of researching web bios before
meeting in person. Matching faces with names added life to emails and phone
conversations and created tangible connections with people I would eventually
meet in real life. Now here we are with a Zoom photograph often preceding our
virtual appearance and platforms like Yelp requiring a clear image of the
person responding to reviews. Your headshot matters.

This wonder woman and I created nearly two-dozen headshot ‘keepers’ recently. Ten days later, her company highlighted her achievements for International Women’s Day. She was ready with this engaging photograph, so truly her. How’s that for an entrance!

How are you filling your space?

You have an inch or two of digital space (if that) to make a great first impression. How are you filling your tiny corner of the electronic world?

Building relationships rests at the core of every business model. The first opportunity for your clients, business partners, and quality recruits to encounter you is likely online, especially now. The correlation between your digital persona and the real-life you is crucial to connecting with your target audience–that lifeblood of your business and income–and conveying what it may be like to work with you. Your headshots and professional portraits stand-in for you. Put your best self forward.

I’ve always had a love-hate relationship with my own headshots. The concept seemed nebulous at best and akin to many an ill-fated school photo at worst. I know better now. It’s all about how my business partners should see me: confident, approachable, and as concerned with my business and work as I am about theirs. If my best self is forward, my clients can expect that their best attributes will be, too.

Here is my fresh new headshot, and I worked hard to get it. I photographed myself as a test subject to understand your perspective in front of the camera. Ready to up your online game?

Through My Eyes

There are few greater joys in my world than time with my grandkids.  I did not have children of my own, and the gift of these incredible souls was a surprise that came along after I met my husband.  These muses packed in small packages make their way in front of my camera lens fairly frequently creating indelible memories that ultimately result in framed prints.  Our home has evolved into a small gallery of their portraits, no apologies here on that topic.

I find myself contemplating these photographs as my photography business takes shape, and I figure out how this type of work fits into my plans and my portfolio.  My photographs are important not merely because they are my grandchildren and because I made the pictures.  These kids are in a ton of photos, images taken by a multitude of loving people in their lives who circulate them in one form or another.  My favorite holiday gift, hands down, is the calendar my daughter-in-law puts together with three or four dozen photographs of the boys taken throughout the year.  My photographs of these kids are different in that they reflect my unique experience with them, how I see them within the world, and how they engage with me and my camera’s eye.  I cannot imagine a time without at least a few photographs from this perspective, reflections of their relationship with me.

Every grandparent is worthy of photographs captured in this way.  Having trouble making this happen on your own?  Give me a call.  I will take the photographs for you, a session all about how you see and experience your grandchildren.

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