Luscious Lashes


Those lashes are the real deal, and I am experiencing lash envy! This optician typically sports a stunning pair of eyeglasses from her vast collection (hey, how better to sell your product!), but for her yoga practitioner bio photograph, we decided to highlight her gorgeous eyes. She teaches sans eyewear opting for contact lenses to avoid inhibiting her freedom of movement and ward off damaging her frames. We don’t live in the same town, and if we did, I’d be in her class attempting to improve my flexibility and compliment my running. Oh, the fun we had working a more casual headshot look!


Pair a relevant photograph with text for greater memorability. That is the function of your LinkedIn profile headshot. The “Picture Superiority Effect” is widely documented as our ability to recall concepts presented as images over text alone. Xerox and Apple glommed onto this premise in the mid-1980s hence, the plethora of icons we encounter daily. Advertisers, educators, and strategists use it, too. How about the billboards in Times Square? We remember about 10% of what we see or hear presented as text when recalling a few days later and 65% when encountering text paired with pictures. How does this idea relate to people? In the electronic world:

Who = Portrait

A headshot is a type of portrait; it visually describes and ideally facilitates connection. Use photographs to be remembered. 

Aimee is a rockstar in her own right. An accomplished executive and project manager, she also serves on the board of Destination Imagination devoted to educating and empowering student innovators, leaders, and creative problem solvers. Her board appointment prompted our headshot session, and her LI profile and bio photos are as polished and memorable as she is in real life.  

Rock Your Career Change


People making significant career changes rock! A great deal of heart, soul, and faith is invested in deciding to transition within the same industry or leap to another. There is plenty of buzz around the “great resignation” as a pandemic phenomenon, yet anecdotally, I noticed a trend amongst my colleagues and friends several years before. Jennifer Fox made the leap in 2021 and came in for headshots. Amazing. Harvard Business Review has several definite articles offering guidance for anyone considering a move.


Using Format