Pair a relevant photograph with text for greater memorability. That is the function of your LinkedIn profile headshot. The “Picture Superiority Effect” is widely documented as our ability to recall concepts presented as images over text alone. Xerox and Apple glommed onto this premise in the mid-1980s hence, the plethora of icons we encounter daily. Advertisers, educators, and strategists use it, too. How about the billboards in Times Square? We remember about 10% of what we see or hear presented as text when recalling a few days later and 65% when encountering text paired with pictures. How does this idea relate to people? In the electronic world:

Who = Portrait

A headshot is a type of portrait; it visually describes and ideally facilitates connection. Use photographs to be remembered. 

Aimee is a rockstar in her own right. An accomplished executive and project manager, she also serves on the board of Destination Imagination devoted to educating and empowering student innovators, leaders, and creative problem solvers. Her board appointment prompted our headshot session, and her LI profile and bio photos are as polished and memorable as she is in real life.  

Rock Your Career Change


People making significant career changes rock! A great deal of heart, soul, and faith is invested in deciding to transition within the same industry or leap to another. There is plenty of buzz around the “great resignation” as a pandemic phenomenon, yet anecdotally, I noticed a trend amongst my colleagues and friends several years before. Jennifer Fox made the leap in 2021 and came in for headshots. Amazing. Harvard Business Review has several definite articles offering guidance for anyone considering a move.


Best Face Forward


When the boss sends you for headshots, you bring your A-game! I’m betting Aadel wouldn’t have it any other way. The advantage of a private headshot session is the freedom to experiment. We created images ranging from full suit formal to business casual and everything in between.  There are keepers from each look, and each look enhances rather than upstages the expression and posture. This VP of Sales has a signature style, and he worked it like a pro!

Using Format